Under Promise & Over Deliver!Geoff Foster
Let your prospects sell to themselves. Ask the right questions to push the prospect to the right direction. In the end, they’ll convince themselves that they need your product.
Make sure your prospects are pleasantly surprised – you can under promise and over deliver. If the expectations are low, but the product can actually do more, then prospects will be blown away with the experience they get.
This will help you win them over during the next stage of the sales process.